Well after watching a documentary from the trusty BBC website about Wang Lei (a image consultant) talking about his influences of his work and his thoughts of the reform of China's society. In this Documentary, China's youth is one of the focuses as they are the ones that have fully embraced the western world.

When western media portrayed a higher standard for beauty and fashion that deviates from the traditional view of inner beauty, the youth paid more attention to the standard of clothing that they wore. Wang Lei says it is because China's youth did not go through the political turmoils of China's past, creating a naive view of the western fashion and blindingly pursuing it.

'In a society where you need to feel a sense of belonging, fashion gives a sense of identity.'

When Wang Lei immigrated from China to USA, he wanted to feel this sense so he created an image of himself by wearing outrageous clothing and dyeing his hair blond. When he returned to China to start his career, everyone thought he was a celebrity and drew he drew a lot of attention to himself. It was then that he became aware that he was shallow and he took some time to take a closer look at his inner self. Wang Lei believed that orientals should be proud of their heritage.

In the Shanghai Hair Show Wang Lei demonstrates his passion for fusion of the east and west in his work. using screens to represent the west and steel bars to represent the east.

Here is the documentary from the BBC website also shows the Shanghai Hair Show

Part 1

Part 2

Part 3